Robinhood is getting rid of one of its most controversial features #Breaking112
The design changes, announced in a blog post Wednesday, will roll out next week as part of “new, dynamic visual experiences that cheer on customers through the milestones in their financial journeys,” the company said.
Robinhood currently displays confetti after a number of “firsts” for each trader, including when they initially deposit money into the app, make their first trade and upgrade to a premium membership. The confetti imagery will be replaced by new graphic elements featuring shapes and colors that are comparatively more sedate.
The company recently filed to go public following a controversial start to 2021.
However, controversies haven’t dented Robinhood’s popularity. Recent data from SimilarWeb shows that the app “receives more traffic than any of the traditional retail brokerages.” For example, January visits surpassed 50 million — about 10 million more than Charles Schwab’s website.
–CNN Business’ Matt Egan contributed to this report.