Unilever to resume advertising on Facebook and Twitter #Breaking112
Luis Di Como, Unilever’s executive vice president for Global Media, said the company was encouraged by the tech platforms’ commitments to building “healthier environments” in “alignment with the principles of the Global Alliance for Responsible Media (GARM).”
The World Federation of Advertisers (WFA) launched GARM as a forum for working with platforms to tackle hate speech and misinformation. The WFA recently negotiated a deal through GARM that will see the platforms adopt common definitions and reporting standards on harmful content such as hate speech.
Reacting to the Unilever announcement, Facebook said: “We look forward to our continued partnership in 2021 and remain committed to our work with the Global Alliance for Responsible Media to fight harmful content online.”
The company’s stand against Facebook and Twitter knocked shares in both companies. Unilever was the 30th-highest spender on Facebook advertising in 2019, pouring more than $42 million into the platform, according to estimates by the advertising intelligence company Pathmatics.